Five Reasons Why Blogging Should be Part of Your Marketing Strategy

Marketing has come a long way in the past decade. One of the most popular strategies currently used by companies of all sizes involves using blogs as part of their overall marketing strategy.

Five Reasons Why Blogging Should be Part of Your Marketing Strategy
Photo by Kenny Eliason / Unsplash

For anyone who isn’t sure how to use blogging as part of their marketing efforts, here are five benefits of integrating your blog into your overall strategy.

Leads to More Sales

A recent survey by Constant Contact found that 82% of bloggers regularly share content through social media. It helps marketers reach more customers—it also helps them learn more about those customers, and it’s easier to tailor future marketing strategies. 80% of marketers say they’ve seen a significant increase in business after starting a company blog, and 73% claim blogging has helped increase revenue.

Builds Email List

Email marketing isn’t a new tactic. If you don’t have an email list, you miss out on valuable assets. When you start blogging, build an email list from day one. When someone reads your post or finds value in what you write, they can sign up to hear more from you in your inbox—which will help turn casual readers into loyal fans.

Brings in Potential Customers

One significant benefit to blogging is that it brings in new customers and helps you build your reputation. By consistently publishing high-quality content, you can position yourself as an expert and a thought leader, making it easier to attract potential customers. When people see your posts on social media or through search results, they’ll be more likely to follow you because they trust you. And when they do follow you, they’re more likely to become loyal customers who will keep coming back over time. 

Optimize Your Website for Keywords

Optimizing your website with relevant keywords can help search engines like Google correctly categorize your content and allow potential customers to find you more easily. When blogging, decide which keywords to use, and think about how you want your content to be described in search results. How do I start a business if you want people to find you when searching for you? Choose that phrase; if someone is looking to start a business, they probably don’t know they need help, so target that keyword.

Adding Value

Never stop adding value to your website or business. We can stress how important it is to keep blogging when you have a product or service. Google loves valuable content. If your posts add no value, if they don’t solve problems or solutions, or if they’re just plain content, then no one will read them, and there won’t be any SEO value either.